A new guide from London : Los Angeles (LO:LA) explores the commercial impact of brand-building strategy and its influence on marketing performance, pricing power, customer trust, and long-term business growth.
-- London : Los Angeles (LO:LA) has released a new guide examining the commercial impact of brand-building strategy. The guide discusses ways businesses can improve marketing performance, increase pricing power, build customer trust, and create a lasting competitive advantage by treating the brand as a core business asset rather than a marketing expense.
More information is available at https://thelolaagency.com/brand-makes-everything-else-work-harder/
The release comes as marketers place greater emphasis on brand trust as a driver of commercial performance. New analysis from the IPA Effectiveness Databank found that 93% of for-profit advertising campaigns reporting very large increases in brand trust also achieved at least one major business outcome, such as significant growth in sales, market share, or profit. Against this backdrop, LO:LA adds to the growing discussion around the economics of long-term brand investment.
The guide moves beyond logos and visual identity, presenting the brand as a business asset that shapes how customers recognize, evaluate, and choose a company. It explains that a clearly defined brand strategy can improve customer trust, create meaningful differentiation, and help businesses compete more effectively over time.
Pricing power is another area the guide links to brand strength, citing research that brands with high pricing power can charge up to twice as much as brands with low pricing power.
"Brand-building isn't separate from business performance. It influences pricing, customer acquisition, and the efficiency of every future marketing effort," a spokesperson for LO:LA said.
LO:LA also challenges the perception that brand-building and performance marketing compete for the same budget. Instead, the guide positions them as complementary investments, explaining that stronger brands improve campaign efficiency by increasing customer confidence before the first click or conversion.
Beyond marketing, brand strategy is presented as a business-wide framework for decision-making. The guide highlights its role in aligning leadership, product development, customer experience, and innovation, providing a consistent direction as organizations grow.
Founded by CEO Nick Platt, LO:LA is an independent creative agency specializing in brand strategy and creative development. Its proprietary "Brand in a Box" methodology provides an end-to-end approach that helps organizations define strategic direction and build scalable brand systems. In 2025, the agency's leadership team received the 50Pros Excellence in Agency Leadership badge, and its work has also been recognized by the Transform Awards and the Davey Awards.
For more information, visit https://thelolaagency.com/
Contact Info:
Name: Nick Platt
Email: Send Email
Organization: London : Los Angeles (LO:LA)
Address: 840 Apollo Street Suite 100, El Segundo, CA 90245, United States
Website: https://www.thelolaagency.com
Source: PressCable
Release ID: 89200496
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